Matthew Hooper has extensive experience in management consulting, operations  and sales across numerous industries. Following Hemlock's acquisition of Hometurf Lawn Care, Matthew assumed the role of President and CEO.  Prior to his current role, Matthew was the Vice President of Operations for a boutique operations consulting firm focused on implementing the strategies of leading organizations to significantly improve their bottom line results.

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Matthew holds an MBA from Queen’s University’s Smith School of Business, graduating with distinction for academic excellence.